Most agencies start with the creative idea. We start with an Insight and use this to inspire the creative process through strategy, content and award winning campaigns the world over. We work across a series of sectors including theatrical and home entertainment for film, Television and Consumer Brands. Our services include PR, Social Media, Communications Strategy, Creative & Content, Media Planning and Buying, Research and Insight. Our mission statement is to positively disrupt the existing models. The world of communications is evolving and Way To Blue is leading the new approach.
The latest from Way to Blue
Welcome to Way To Blue. We are a global communications agency working across Film, Home Entertainment, Television and Consumer brands. We develop award-winning solutions for our clients by starting with audience insight and using this to inspire better ideas across communications strategy, creative content, publicity and social media campaigns. Our mission statement is to positively disrupt the existing models, bringing new ideas that deliver better results.
The world of communications is evolving and Way To Blue is leading the new approach.
News & Opinion
Publicity, PR & Events
Way To Blue is proud to offer truly integrated, offline and online PR services, for single market or international campaigns. Our experienced team of publicists provide stand alone or fully integrated campaigns for our entertainment clients from Unit Publicity (traditional EPK and ‘social unit’ services), through Theatrical and Home Entertainment release windows. We have 20 years experience in film publicity, working with all the major studios through to smaller independents. The publicity team work in partnership with the in-house insights team
at Way To Blue, to monitor and evolve campaigns throughout the life cycle.
Creative stunts | Asset placement & syndication
Creative & Production
The creative department at Way To Blue helps to bring strategies to life through killer content, copy, design and interactive experiences. The creative department is home to designers, copywriters, developers
and social strategists ensuring that our clients can create world-class campaigns to
connect their products with their audiences.
Graphic design | Video Production | Stunts & events
Insight & Research
We provide a broad range of research and insight solutions from focus groups, online panels and surveys through to social analytics and buzz monitoring. Our global insight teams use a broad range of different data sources to help our clients understand who their customers are, what they’re saying and why they are saying it in 20+ international markets. From snapshot, fast turnaround reports to deep-dive analytics on products, brands and categories we always deliver actionable insight to drive better marketing communications.
Media Planning & Buying
At Way To Blue we take a very different approach to planning and buying digital media. With a 360 degree view of your marketing activity across owned, earned and paid media channels we can make more efficient recommendations about where and how much you should be investing to amplify your messages and reach your target audience. We deliver media campaigns across all the major platforms but when it comes to social we invest your money more smartly by amplifying content that is already generating engagement organically – this could range from official brand assets to user generated content – whatever is fuelling conversation,
brand engagement and reach.
Youtube display & video ads | YouTube masthead